The, Commercial By Jordan - 982 Words

The RE2PECT commercial by Jordan is an ad that appeals to many baseball fans around the United States. Derek Jeter, one of the greatest shortstops to ever play the game retired last summer after 20 seasons in the major leagues. Jeter inspired many by his respect for others not only off the field, but also when the lights are in and the game is intense. Last summer, Jeter was greeted and welcomed by many different organizations who showed their respect for number two. In the summer of 2014 during the all star game, the 90 second commercial was born. In the commercial, Jeter walks to the plate at Yankee stadium. The fans are chanting Derek Jeter. Jeter tips his helmet to the pitcher, who is from the Yankees longtime rival, the Boston Red Sox. The pitcher tips his cap at Jeter, and soon the whole stadium does the same. The ad incorporates celebrities like Tiger Woods, Carmelo Anthony, and Jay-Z . The commercial displayed both baseball fans appreciation for Jeter, as well as the use of Jordan products. Jordan brand, which is made by Nike was established in 1984. The brand is known to be premium Nike. Jordan brand is inspired by the greatest basketball player to ever play the game, Michael Jordan. Jordan s logo is known as the jump man, which is a silhouette of Michael Jordan dunking a basketball. Jeter and Jordan became great friends. Jeter had custom clothing and cleats made for him by the Jordan brand. Michael Jordan asked Jeter to wear the products, which caused himShow MoreRelatedProduct Life Cycle Of Nike Air Jordan889 Words   |  4 Pages2) Product Life Cycle Introduction Stage: During the introduction stage, the Nike Air Jordan one was a novelty in the marketplace as it was Michel Jordan’s first signature basketball shoe. Nike decided to go with penetration pricing strategy. They did this to help capture a large market share early on, by selling the Nike Air Jordan Ones for only $65.00 Compared to last years 2016 Nike Air Jordan one shoe release which costed $180.00, the original price of $65.00 for the exact same shoe was muchRead MoreMichael Jordan1116 Words   |  5 PagesHistory of the Michael Jordan Shoe Michael Jordan is one of the most well-known, successful, and wealthiest basketball players there is. In 1984, he won the National title at the University of North Carolina and a Gold Medal at the Olympic Games in Los Angeles; he then was selected 3rd overall draft pick by the Chicago Bills in the NBA. That year he also signed a $2.5 million dollar endorsement deal with Nike and that where it all began. In 1985, Nike gave Jordan his own signature lineRead MoreAnalysis Of Michael Crowleys Muhammad Ali Was A Rebel1631 Words   |  7 Pagessister absolutely adored Michael Jordan, she wrote an essay about him and all his achievements, even sewed his name and number on the back of her shirt. When she looked at him, she saw a role model, one with a great deal of attitude, but also one who was successful, powerful, and had a dream of being the best. On the other hand, I never truly had a fascination with him, well at least not like she did. Accordingly, this allowed me to have a somewhat neutral position on Jordan and the arguments generallyRead MoreWater Scarcity Of Water Pollution1215 Words   |  5 Pagesclimate changes, more attention is being given to environmental issues such as water scarcity. This problem has been present most especially in the Middle East for over ten years, which one of the countries is Jordan. These problems begin to increase rapidly, due to the population increase in Jordan and more consumer requirement, which requires large amount of water. According to Williamson (2010). Water management, the two methods of water supply are; Large-scale water infrastructure, which involvesRead MoreRhetorical Analysis Of Nike s The Commercial, Equality, By Nike1302 Words   |  6 Pagespolice brutality targeting colored people, and people just seem to lose it when these types of events happen. Some of the victims to police brutality includes, but not limited to: Laquan McDonald, Trayvon Martin, Oscar Grant and Michael Brown. In the commercial, Equality, by Nike, racial discrimination is said to have a come a long way to be in its current position in the world. Nike tries to ultimately persuade its viewers to buy their products by also emphasizing the idea that if there is racial equalityRead MoreEffects of Sports Stars in Advertising1250 Words   |  5 PagesAmerican advertising trade publication, described a spot of Adidas last summer season: The best spot from last month did however tap into the soccer fever that swept the globe, an Adidas spot called Partido. Filmed in a Spanish-speaking country; the commercial, directed by Ivan Zacharias, celebrates the love of the sport through the imaginative eyes of a young boy playing on an urban field. Soccer stars like David Beckham and Zinedine Zidane join him and his friend in the game until his mother yells forRead MoreGatorade Marketing Campaign : Gatorade1066 Words   |  5 Pagespeople striving to achieve greatness like Michael Jordan. One of Gatorade’s major marketing strategies was the â€Å"Be like Mike† campaign of the 90s. The â€Å"Quaker Oats Company† article writes that Gatorade gained a reputable spokesperson in Michael Jordan when they signed him to an $18 million endorsement contract in 1991. The campaign consisted of television commercials with a catchy jingle, continuing promotions in retail stores, radio commercials, the NBA playoffs, and the 1992 Summer Olympic GamesRead MoreBrands r US by Stephen Garey: The Negative Effects of Advertisement647 Words   |  3 PagesBut even he can argue that, when businesses are trying to grow, advertising increases the customer base (565). Ultimately, Garey thinks we should consume less advertising by keeping counters free of brand names, watching less commercial television and listening to less commercial radio (566). However, I do not agree that advertisement are the most toxic and prevalent of mental pollutants; but rather that advertiseme nts are the best way for companies to attract customers, improve sales, and build reputationRead MoreEssay about Media, Sports, Athletes, and the Health of Children948 Words   |  4 Pagesadvertisements for the food industry, especially those directed towards children, is far from uncommon. Children are led to believe that the health and abilities of the superstars in the commercials will be transferred to them if they use a certain product. This is detrimental to children. nbsp; Commercials advertising food can be seen on television all the time. The advertising industry is always trying to make one food look better than another does. Often, using professional athlete endorsementsRead MoreMy Shiny New Shoes1487 Words   |  6 Pagesleft in disarray as the overwhelming negative response circulated the country. James turned the negative feedback he received from his decision to the theme of his Nike commercial. Nike dropped â€Å"Rise† on Oct. 27, 2010 and in 90 seconds; the ad manages to touch on LeBron’s decision and the entire negative backlash. The commercial portrays a man simply trying to do what is best for his career and life in general, while being scrutinized by millions of people. He is his own man and does not have to

What Are Genetically Modified Foods - 1236 Words

What are genetically-modified foods? The term GM foods or GMOs (genetically-modified organisms) is most commonly used to refer to crop plants created for human or animal consumption using the latest molecular biology techniques. These plants have been modified in the laboratory to enhance desired traits such as increased resistance to herbicides or improved nutritional content. The enhancement of desired traits has traditionally been undertaken through breeding, but conventional plant breeding methods can be very time consuming and are often not very accurate. Genetic engineering, on the other hand, can create plants with the exact desired trait very rapidly and with great accuracy. Not only can genes be transferred from one plant to†¦show more content†¦As the world population grows and more land is utilized for housing instead of food production, farmers will need to grow crops in locations unsuited for plant cultivation. Creating plants that can withstand long periods of drought or high salt content in soil and groundwater will help people to grow crops in inhospitable places. Nutrition Malnutrition is common in third world countries where impoverished peoples rely on a single crop such as rice for the main staple of their diet. However, rice does not contain adequate amounts of all necessary nutrients to prevent malnutrition. If rice could be genetically engineered to contain additional vitamins and minerals, nutrient deficiencies could be alleviated. For example, blindness due to vitamin A deficiency is a common problem in third world countries. Researchers at the Swiss Federal Institute of Technology Institute for Plant Sciences have created a strain of golden rice containing an unusually high content of beta-carotene (vitamin A) . Since this rice was funded by the Rockefeller Foundation, a non-profit organization, the Institute hopes to offer the golden rice seed free to any third world country that requests it. Plans were underway to develop a golden rice that also has increased iron content. However, the grant that funded the creation of these two rice strains was not renewed, perhaps because of the vigorous anti-GM food protesting in Europe, and so this nutritionally-enhanced rice may not come

Broken Windows, Damaged Gutters, and Police Supervision Free Essays

For ten years Officer Mike Strzykalski worked with the Merrysville police department utilizing the principle of â€Å"no-nonsense† policing where the productivity of the police officers was governed by meeting quotas with regard to tickets and arrests. For many years this was how the police in Merrysville worked, with a barrier between the police officers and the citizens of the town. This was the way in which the police officers grew accustomed to working, how they evaluated themselves, and how they were evaluated by superiors for promotions. We will write a custom essay sample on Broken Windows, Damaged Gutters, and Police Supervision or any similar topic only for you Order Now This all ended when Chief Harold Furman came into office. Chief Furman believed in a more progressive form of policing where interaction with the community is encouraged in order to solve problems, make the community a better place, and stop crime. Chief Furman set up mini precincts all over the city in order to make the police force more prominent in their areas, and also introduced a new form of evaluation where the officers were not graded on their tickets and arrests but on their community interaction. Quotas became a thing of the past. With the demise of the well known, comfortable evaluation system, the police officers rebelled as they no longer understood the system by which they were to operate. Officer Strzykalski fought these changes until he began to notice damage to houses in the neighborhood which he patrolled. Officer Strzykalski found out that the damage he viewed was the result of gang violence, so he arranged to speak with all of the affected residents privately and in a group setting, assisted in the security and repair of community homes, and related information to the officers investigating gangs that would help to eliminate gang violence. This experience gave Officer Strzykalski a new, reformed opinion on the progressive changes that Chief Furman was making in the department, leading to several commendations for many officers and a promotion for Strzykalski. Obstacles to Reform: When seeking to make a drastic change in the philosophy of many different people concerning not only the way in which they do their job but how they see and approach it creates a type of chaos with those individuals. People as a group are less able to recognize the positive influence of change and as such are more likely to vehemently protest initiating any change. When change is forced on them, they rebel in an attempt to return things to the way in which they are comfortable for the majority of the people involved. Changing from traditional policing to community based policing requires a large amount of change on behalf of the officers because it takes them out of their comfort zone and places them in a position where they are more in control of their job and of how it is done. This control is based on their interactions with the community members as well as open communication with their superiors. There also has to be consideration given to the police officers’ union with regard to what changes in labor practices the police Chief can make without infringing on the rights of the officers in his command. The main difference in supervision is that the officers are put more in a position of responsibility. Senior officers are used for oversight and administration while lower ranking officers are the ones who are expected to investigate crimes, seek out problems in the community and find effective ways to solve them, as well as to represent community members to the higher ranking officers where previously the officers were simply required to take orders with regards to what crimes to investigate and give out a certain number of tickets a month. The daily supervision of the community falls to the police officers while the supervision of the police officers falls into a more structured hierarchy. Supervision in Community Policing: The benefit to patrol officers in accepting the philosophy of community policing is that the officers are more in control of not only their beats but also their careers. Rather than being completely limited in their career evaluation by numbers concerning tickets and arrests, they are judged based on actual performance in the community, by the efforts that they are making to make their community a better, safer place. These patrol officers are able to voice their concerns and opinions to their supervising officers. They are also better in control of the information that is filtered up through the police hierarchy as well as how crimes and community issues are handled. Though the model is very different from traditional police work, many patrol officers would embrace this kind of change, even if they at first balk at it. The community policing philosophy allows them to better control their careers as well as their involvement in the community. By placing them more in a position of power, the benefits of community policing become more attractive to patrol officers. Frontline supervisors and sergeants should find the concept attractive as well because there is more supervisory demands placed on them with regard to other officers, but there is also a more formal structure that is in place which keeps them from being placed under overwhelming pressure. Also many of the supervisory officers’ lesser duties and community duties are placed in the hands of patrol officers which gives the supervisory officers more time to concentrate on other necessary duties. One of the main issues in this system that would face supervisory officers is keeping their patrol officers in line as well as validating the information that comes from those officers to ensure that nothing is being skewed in the best interests of the police rather than in the best interests of the community. Officer Strzykalski: Officer Strzykalski was extremely pessimistic about the change to community policing when it was first introduced to the Merrysville police department. He fought against the changes, however once he was won over by the philosophy Strzykalski became very idealistic about the changes that he and his officers could implement in the community. Strzykalski’s idealism came from the very realistic goals that were being met in the community on his beat as well as the commendations that he and the other officers were receiving for their good work in the community. Since the idealism came from a realistic place based on his experiences, I would not say that Strzykalski was too idealistic, especially taking into consideration his initial rebuking of the change to community policing. I believe that a lot of the fears of patrol officers could be addressed by simply explaining in detail to the officers what the changes are, what they will involved and what the consequences of those changes will be. By having a good understanding of what they are facing, it takes away some of the mystery that shrouds the outcome of the changes. Another way to address the fears of the patrol officers would be to not only state their support of the officers throughout the change but to also physically be there to assist the officers as they work through the new responsibilities of their jobs. While it would be impossible for a supervisor to be there on the job with the officers all the time, they can offer one on one coaching to assist the officers in making the transition. Conclusion: Though the patrol officers, particularly the ones that had been a part of the old regime of policing, fought stringently against the changes implemented by the new chief of police, they eventually came to not only accept their new roles as police officers but also to find pride in their work on a different level. Rather than simply being the tools of supervising officers, they became a force of good in their communities, actively seeking out ways in which they could improve life for the citizens rather than just being there to help out after something bad had already happened. This philosophy of police work allowed the officers to be more proactive rather than simply reactive when solving crimes. How to cite Broken Windows, Damaged Gutters, and Police Supervision, Papers

Corporations Law Advice to Dr John Jeckle †Free Samples for Students

Question: Discuss about the Corporations Law Advice to Dr John Jeckle. Answer: Facts In the given case study, Dr John Jeckle has been working with twenty five of his colleagues to form a genetically modified corn cobs which has the taste of chocolate. This project has already incurred a lot of money and still needs a lot more for the research and development purposes. In the initial testing, the rats internal organs melted. But, if the same becomes successful, a number of people would want to invest in this venture. Issue Whether Dr. John Jeckle should opt for a public company form or whether Dr. John Jeckle should opt for a Proprietary (Private) company form? Rule Before an individual can initiate any business, a crucial decision has to be taken regarding the business structure of their future organization. A number of factors have to be analyzed while taking the decision regarding the choice of business structure. It can be to save the taxes, or to raise money from the public. Based on these decisions, an individual chooses from sole proprietorship, partnership, trust or corporation (Gibson Fraser, 2014). One of the most preferred types of business structure is corporation, even when it is the most complex, as well as, expensive form of business structure. A corporation has a separate status from its founders, and enjoys a status of independent legal entity. Due to this status, a corporation can file tax on their behalf, sue and even be sued by a party. One of the major reasons for opting for this business structure is the protection from liabilities to the owner of the corporation, in case the corporation goes bankrupt. This is due to the separate status of a corporation from its owners (Latimer, 2012). Another plus point in opting for a corporation form of business structure is that the corporations are allowed to raise the money from public. A corporation is allowed to raise funds, sell sticks and even offer different categories of shares. The existence of a company in continues indefinitely, and unlike partnership, the same is not ended with the death or insanity of its owners (Find Law, 2017). In Australia, the corporations are formed, governed and wrapped up through the Corporations Act, 2001 (CA), which is an act of the Commonwealth (Australasian Legal Information Institute, 2017). As per this act, a corporation is a legal entity, which is different from its shareholders and directors. And in the nation, the companies are regulated by the Australian Securities and Investments Commission, i.e., ASIC. The companies have their own set of rules, which are contained in the constitution of a company (Australian Government, 2017). And in case a company does not have a constitution, the replaceable rules can instead be opted for (Register a Company, 2017). Section 112 of the CA provides that there are two kinds of companies, which can be formed in the nation, the first being the public company and the second being the proprietary company (Australian Government, 2017). There is a further classification for the public companies, which include No liability company: The companies in Australia can be registered under this category only when there is a presence of share capital in the company, the sole object of the constitution of the company has mining objective, and there is no contractual right of the company as per its constitution regarding the recovery of calls made on the shares from its shareholders, who have failed to pay them. Section 112(2) of the CA requires that the constitution has to clearly provide that the objective of the company is solely mining (ICNL, 2017). Companies limited by guarantee: In these types of companies, the members take guarantee for a certain sum or amount of money in case the company winds up. So, the liability of the shareholder only arises in the case of winding up of the company. And, unlike the companies which are limited by shares, these companies have no capital (James, 2008). Companies limited by Shares: Under these form of companies, the liability of the shareholders limited to the nominal. And even the number of shareholders is limited. The nominal capital denotes the capital with which the incorporation of companies took place. The liability is also for the amount which is unpaid on the shares held by such shareholder (Cassidy, 2006). Unlimited companies with share capital: A company where the members have no limits placed upon the individual liability which they have, and which has to be contributed towards the companys debt. This type of company is exempted from reduction of capital as per section 258A of the CA (WIPO, 2015). this forms as the only advantage of this type of company as the money cannot be taken out of the capital of the company. Even the proprietary companies have been divided into two subcategories, which include companies limited by share and the companies unlimited but with share capital (Australian Government, 2017). The public companies are usually opted as the choice of company due to the prohibition upon the proprietary companies from raising the funds from general public by issuing share capital (Australian Institute of Company Directors, 2016). A proprietary company cannot have over fifty non-employee members and it also cannot do anything which requires the issuance of a prospectus. The minimum number of individual which are required in this form of company is one (Akers, 2017). A company which fails to qualify the requirements put forward for the proprietary companies is formed as a public company. A number of companies which have been registered in Australia are registered under the second form, i.e., as proprietary companies and in cases of small businesses, they are opted as being the first choice. A proprietary company is deemed as small only when it fulfills certain requirements (James, 2008). In Australia, a public company needs to have a minimum of three directors, and two of these three directors, have to ordinarily reside in the nation. The type of the structure of the company depends upon the financial situation of the company, the level of control, and the particular circumstances of the case. So, if a business wants to borrow the funds from public, list shares over the stock exchange, easily transfer the share and its ownership, or wants a large capital base, the public company is the suitable choice for such business. A proprietary company is needed for people opting for small business, where the potential investors can be shareholders of the company and where the control of the company is restricted to a maximum of twenty members. A small proprietary company also has the advantages of tax. For a proprietary company to be deemed as small, the following criteria have to be met: Number of employees at the end of financial year has to be lower than fifty; The gross operating revenue of the company has to be below $10 million for a financial year; and The assets of the company at the end of financial year have to be under $ 5 million (Finance, 2007). A proprietary limited company is distinct from its operators, owners and managers and has a separate legal existence. Hence, it can enter into contracts and own or sell the properties and assets. Even though the proprietary companies are restricted from offering the shares to the general public, the shares can be offered to the employees of the company or to the employees of its subsidiary company, and even to the existing shareholders of the company. And in case these requirements are not fulfilled, by an order of ASIC the company may have to be converted compulsorily to the public company (Cassidy, 2006). In order to take a decision regarding the opted form of company in the nation, the elements present in two forms of companies need to be compared. So, on one hand, the proprietary companies are required to have one director who has to compulsorily reside in the nation, in public companies, this requirement is of three directors, where two have to be residing in the nation. The proprietary companies need to appoint a secretary. And like the directors, the company secretary has to be at least of 18 years of age so as to hold this position. Conversely, for the public companies, the same person can be director of the company and the secretary of it as well. The company secretary is deemed as an officer under the CA and has the responsibilities as stated in the act. And the directors of the company are also required to fulfill the responsibilities which are contained in the CA (Federal Register of Legislation, 2017). There are certain advantages in opting for proprietary companies, in comparison to the public companies. These include the limited liability of the shareholders to the amount of capital which they have subscribed or the amount of debts which have been personally guaranteed by them. The directors and shareholders of the company can be employed under normal wage conditions and salary, and they are only taxed for the income at personal rates. Also, the personal assets of the shareholders have no threat of being confiscated and hence, do not have to bear the financial debts of loss incurred by the company. The company continues even beyond the shareholders death. And the company is taxed at a flat rate of 30%. In comparison to the other type of companies, the transfer of ownership is considerably easier in this (Finance, 2007). However, there are certain disadvantages for option for this form of a company and these include the requirement of record keeping. This is in addition to the formation of such companies being a complex task, also requires a lot of paper, and incurs time and money. The ASIC and CA provide a number of provisions which have to be strictly adhered to and this often makes an individual opt for other form of business structure. The funds cannot be raised from the general public (Finance, 2007). Application In this case, Dr John Jeckle should opt for a proprietary form of company as his business structure. This is because he and twenty five of his colleagues want to form a company. And to form a proprietary company a minimum of 1 and a maximum of 50 people are needed. So, this falls within the range of requirement of a proprietary company. Secondly, by forming a proprietary company which is limited by shares, he would be able to raise the capital from the individuals who are already the member of the company. Even though a restriction may be placed over the issuance of shares to the public, but in case he really needs to raise funds from the public, the company can be converted into a public company as the transfer of ownership is considerably easy in the proprietary companies. Further, by forming a proprietary company which is limited by share capital, instead of opting for an unlimited company, Dr John Jeckle would be able to restrict his liabilities. Hence, the incident where the rats internal organs were melted, would not be his liability and instead the liability of the company. In addition to this, Dr John Jeckle works at the Imagine Medical College which is located in Australia, hence, the requirement of one member residing in the nation is also fulfilled. Furthermore, he is not required to get more members, as the minimum range is fulfilled. While forming the proprietary company, he can invite the potential shareholders to be the shareholder of the company. This would allow him to raise money for the research and development, without converting the company. Lastly, instead of opting for a public company, by sleeted the form of proprietary company, the control would remain in his hands, in comparison to a public company. Conclusion Hence, it is advised to Dr John Jeckle that he should opt for a proprietary company and that too which is limited by share capital. This is because on the basis of the analysis of his case, this form suits his requirements to the utmost. And in future, he would have the option of converting the proprietary company into a public company. References Akers, H. (2017). The Disadvantages of a Proprietary Company. Retrieved from: https://smallbusiness.chron.com/disadvantages-proprietary-company-19243.html Australasian Legal Information Institute. (2017). Corporations Act 2001. Retrieved from: https://www.companydirectors.com.au/director-resource-centre/organisation-type/organisation-definitions Australian Government. (2017). Corporations Act 2001. Retrieved from: https://www.legislation.gov.au/Details/C2013C00605 Australian Institute of Company Directors. (2016). Organisation definitions. Retrieved from: https://www.companydirectors.com.au/director-resource-centre/organisation-type/organisation-definitions Cassidy, J. (2006). Concise CorporationsLaw (5th ed.). NSW: The Federation Press. Federal Register of Legislation. (2017). Corporations Act 2001. Retrieved from: https://www.legislation.gov.au/Details/C2013C00605 Finance. (2007). Proprietary limited company. Retrieved from: https://finance.nine.com.au/2016/10/04/13/57/proprietary-limited-company Find Law. (2017). What Does it Mean that Corporations Have 'Perpetual Existence'? Retrieved from: https://smallbusiness.findlaw.com/incorporation-and-legal-structures/what-does-it-mean-that-corporations-have-perpetual-existence.html Gibson, A., Fraser, D. (2014). BusinessLaw 2014 (8th ed.). Melbourne: Pearson Education Australia. ICNL. (2017). Corporations Act 2001. Retrieved from: https://www.icnl.org/research/library/files/Australia/Corps2001Vol4WD02.pdf James. (2008). Six Different Types of Public and Proprietary Companies. Retrieved from: https://www.jamescox.com.au/six-different-types-of-public-and-proprietary-companies/ Latimer, P. (2012). Australian Business Law 2012 (31st ed.). Sydney, NSW: CCH Australia Limited. Register a Company. (2017). Company basics. Retrieved from: https://www.registeracompany.com.au/faq/company-basics.cfm WIPO. (2015). Corporations Act 2001. Retrieved from: https://www.wipo.int/wipolex/en/text.jsp?file_id=370817