The, Commercial By Jordan - 982 Words

The RE2PECT commercial by Jordan is an ad that appeals to many baseball fans around the United States. Derek Jeter, one of the greatest shortstops to ever play the game retired last summer after 20 seasons in the major leagues. Jeter inspired many by his respect for others not only off the field, but also when the lights are in and the game is intense. Last summer, Jeter was greeted and welcomed by many different organizations who showed their respect for number two. In the summer of 2014 during the all star game, the 90 second commercial was born. In the commercial, Jeter walks to the plate at Yankee stadium. The fans are chanting Derek Jeter. Jeter tips his helmet to the pitcher, who is from the Yankees longtime rival, the Boston Red Sox. The pitcher tips his cap at Jeter, and soon the whole stadium does the same. The ad incorporates celebrities like Tiger Woods, Carmelo Anthony, and Jay-Z . The commercial displayed both baseball fans appreciation for Jeter, as well as the use of Jordan products. Jordan brand, which is made by Nike was established in 1984. The brand is known to be premium Nike. Jordan brand is inspired by the greatest basketball player to ever play the game, Michael Jordan. Jordan s logo is known as the jump man, which is a silhouette of Michael Jordan dunking a basketball. Jeter and Jordan became great friends. Jeter had custom clothing and cleats made for him by the Jordan brand. Michael Jordan asked Jeter to wear the products, which caused himShow MoreRelatedProduct Life Cycle Of Nike Air Jordan889 Words   |  4 Pages2) Product Life Cycle Introduction Stage: During the introduction stage, the Nike Air Jordan one was a novelty in the marketplace as it was Michel Jordan’s first signature basketball shoe. Nike decided to go with penetration pricing strategy. They did this to help capture a large market share early on, by selling the Nike Air Jordan Ones for only $65.00 Compared to last years 2016 Nike Air Jordan one shoe release which costed $180.00, the original price of $65.00 for the exact same shoe was muchRead MoreMichael Jordan1116 Words   |  5 PagesHistory of the Michael Jordan Shoe Michael Jordan is one of the most well-known, successful, and wealthiest basketball players there is. In 1984, he won the National title at the University of North Carolina and a Gold Medal at the Olympic Games in Los Angeles; he then was selected 3rd overall draft pick by the Chicago Bills in the NBA. That year he also signed a $2.5 million dollar endorsement deal with Nike and that where it all began. In 1985, Nike gave Jordan his own signature lineRead MoreAnalysis Of Michael Crowleys Muhammad Ali Was A Rebel1631 Words   |  7 Pagessister absolutely adored Michael Jordan, she wrote an essay about him and all his achievements, even sewed his name and number on the back of her shirt. When she looked at him, she saw a role model, one with a great deal of attitude, but also one who was successful, powerful, and had a dream of being the best. On the other hand, I never truly had a fascination with him, well at least not like she did. Accordingly, this allowed me to have a somewhat neutral position on Jordan and the arguments generallyRead MoreWater Scarcity Of Water Pollution1215 Words   |  5 Pagesclimate changes, more attention is being given to environmental issues such as water scarcity. This problem has been present most especially in the Middle East for over ten years, which one of the countries is Jordan. These problems begin to increase rapidly, due to the population increase in Jordan and more consumer requirement, which requires large amount of water. According to Williamson (2010). Water management, the two methods of water supply are; Large-scale water infrastructure, which involvesRead MoreRhetorical Analysis Of Nike s The Commercial, Equality, By Nike1302 Words   |  6 Pagespolice brutality targeting colored people, and people just seem to lose it when these types of events happen. Some of the victims to police brutality includes, but not limited to: Laquan McDonald, Trayvon Martin, Oscar Grant and Michael Brown. In the commercial, Equality, by Nike, racial discrimination is said to have a come a long way to be in its current position in the world. Nike tries to ultimately persuade its viewers to buy their products by also emphasizing the idea that if there is racial equalityRead MoreEffects of Sports Stars in Advertising1250 Words   |  5 PagesAmerican advertising trade publication, described a spot of Adidas last summer season: The best spot from last month did however tap into the soccer fever that swept the globe, an Adidas spot called Partido. Filmed in a Spanish-speaking country; the commercial, directed by Ivan Zacharias, celebrates the love of the sport through the imaginative eyes of a young boy playing on an urban field. Soccer stars like David Beckham and Zinedine Zidane join him and his friend in the game until his mother yells forRead MoreGatorade Marketing Campaign : Gatorade1066 Words   |  5 Pagespeople striving to achieve greatness like Michael Jordan. One of Gatorade’s major marketing strategies was the â€Å"Be like Mike† campaign of the 90s. The â€Å"Quaker Oats Company† article writes that Gatorade gained a reputable spokesperson in Michael Jordan when they signed him to an $18 million endorsement contract in 1991. The campaign consisted of television commercials with a catchy jingle, continuing promotions in retail stores, radio commercials, the NBA playoffs, and the 1992 Summer Olympic GamesRead MoreBrands r US by Stephen Garey: The Negative Effects of Advertisement647 Words   |  3 PagesBut even he can argue that, when businesses are trying to grow, advertising increases the customer base (565). Ultimately, Garey thinks we should consume less advertising by keeping counters free of brand names, watching less commercial television and listening to less commercial radio (566). However, I do not agree that advertisement are the most toxic and prevalent of mental pollutants; but rather that advertiseme nts are the best way for companies to attract customers, improve sales, and build reputationRead MoreEssay about Media, Sports, Athletes, and the Health of Children948 Words   |  4 Pagesadvertisements for the food industry, especially those directed towards children, is far from uncommon. Children are led to believe that the health and abilities of the superstars in the commercials will be transferred to them if they use a certain product. This is detrimental to children. nbsp; Commercials advertising food can be seen on television all the time. The advertising industry is always trying to make one food look better than another does. Often, using professional athlete endorsementsRead MoreMy Shiny New Shoes1487 Words   |  6 Pagesleft in disarray as the overwhelming negative response circulated the country. James turned the negative feedback he received from his decision to the theme of his Nike commercial. Nike dropped â€Å"Rise† on Oct. 27, 2010 and in 90 seconds; the ad manages to touch on LeBron’s decision and the entire negative backlash. The commercial portrays a man simply trying to do what is best for his career and life in general, while being scrutinized by millions of people. He is his own man and does not have to